Rango Rights
Professional branding for your business.

Brand identity agency
For startups & small businesses

Logo · Identity · Guidelines
Websites · Social media

Branding that turns startups into brands.

We build distinctive brand identities for founders, startups and small businesses ready to stand out, from the first logo to a complete brand system.

Start your brand Explore our work

01 Who we help

From a business idea
to a brand people remember.

Logo designBrand identityTypography systemsBrand guidelinesStationerySocial templates

A new business deserves to look established from day one. We turn your idea, your audience and your ambition into a visual identity that customers recognize, trust and remember.

  • 01Founders & startups

    Launching a product or company and need a professional identity from the start.

  • 02New business owners

    Opening a shop, studio, restaurant or service and need a brand that looks the part.

  • 03Growing small businesses

    Outgrown a DIY logo and ready for a consistent, recognizable rebrand.

02 How an identity is built

One idea.
A complete identity system.

Shown here with our own Rango Rights mark. Every client identity follows the same four-part build.

01 Mark

Logo design & construction

Every mark starts as a system of proportions. We sketch, test and refine until the logo holds up everywhere, from a favicon to a storefront sign.

  • Primary logo
  • Secondary marks
  • Favicon & app icon
  • Logo usage rules

02 Type

Typography system

A defined typeface pairing gives every headline, paragraph and label one consistent voice, on screen and in print.

  • Display & body pairing
  • Type scale
  • Web font setup

03 Color

Color palette

A focused palette with clear roles and exact values for print and screen, so your brand looks the same wherever customers find it.

  • Primary & secondary colors
  • HEX · RGB · CMYK
  • Contrast guidance

04 Applications

Guidelines & brand applications

The finished identity is documented in brand guidelines and applied to the materials you use every day.

  • Brand guidelines
  • Business cards & stationery
  • Social media templates
  • Marketing collateral

03 Selected brand identities

Scroll to explore

Restaurant · Brand identity

BLAST

A contemporary fast-food identity combining expressive typography, a bold visual language and playful packaging.

BLAST restaurant identity with branded burger packaging, cups and takeaway materials

04 Services

All services

Branding first.
Built to grow with you.

Branding is our core discipline. Websites and social media extend your identity once it is built.

Branding

Before anything is designed, we define who you serve, how you are different and how your brand should look and sound. That direction shapes an identity built to launch with.

  • Brand positioning
  • Audience & competitor review
  • Brand voice direction
  • Identity concept

Supporting services

05 Our process

Four steps from
idea to identity.

01Discover

We learn your business, customers, competitors and goals through a focused kickoff conversation and questionnaire.

02Define

We turn what we learned into a clear brand direction: positioning, personality and the visual territory to explore.

03Design

We design your logo and identity system, show it in real applications and refine it with your feedback.

04Deliver

You receive final files, brand guidelines and the agreed templates, organized and ready for print, web and social.

06 Proof of work

Real identities.
Applied to real things.

Every project below is a complete identity carried through to packaging, signage, apparel or stationery.

4Complete brand identities in our published portfolio
3Sectors so far: food & hospitality, sport and architecture
Print → PlaceIdentities applied to packaging, signage, apparel and stationery

07 Start a project

New brands & rebrands

Let’s build a brand worth remembering.

Start your brand

Launching something new or outgrowing your current look? Tell us about your business and we’ll get back to you about next steps.

[email protected]